keep calm
&
see kaam
(Kaam = ‘work’ in hindi)
A BRIEF INTRO
Hi! My name is Jayakrishnan R (JAY), and I am a Senior Creative (Copy), with 12+ years in the advertising/marketing industry.
My portfolio showcases a whole range of online and offline creatives, crafted for global clients spread across a wide variety of industries and geographies.
Currently working as an Independent Senior Creative (India),
my last stint was in Vietnam, as a Senior Creative Copywriter/
ACD (Acting) @ RED2 Digital, Campaign Asia's 2023 Independent Agency of the Year.
Professional skills: Ideation, Social Media, Branding, Art Direction, Digital Marketing, SEO, UI/UX, Strategy and more.
creative work (official)
VIETNAM WINNER (agency)
TikTok TrendSetter Awards
Brand – TeLincom (fictional)
Product/Service - 5G network
Region – Southeast Asia
My Contribution –
Overarching theme + guidance + submission
Represented my last company
(RED2 DIGITAL, Vietnam) in an
Official TikTok competition for Southeast Asian agencies.
TikTok's official winner announcement news release: LINK
Submission LINK - Vietnamese
Campaign messaging was
slightly altered for the local version.
Submission LINK - English (Regional)
equal sweeteners
Product/Service -
Artifical sweeteners
Region – Southeast Asia
(PH/TH/AUS)
My Contribution –
Concepts/copy
Tetra Pak
Product/Service -
Packaging, AR app, multiple
Region – Vietnam
My Contribution –
Concepts, scripts and more
across varied projects
Your Title Here
Add a description
temasek
Product/Service -
EAE Course/Polytechnic
Region – Singapore
My Contribution –
Concepts/copy
LG Puricare
Product/Service –
Air purifiers
Region – Vietnam
(Southeast Asia)
My Contribution –
Campaign ideas
IDEA:
To create facemasks
using the actual filter in LG’s PuriCare machines, and partner with GRAB (Vietnam's UBER) to equip their riders with the same.
IDEA:
To create an illustrated,
bi-weekly comic series,
inspired by Ghostbusters,
known as GermBusters,
where all 4 characters
are LG PuriCare machines.
titan eye+
Product/Service -
Customisable spectacles
Region – India
My Contribution –
Concepts, video scripts, frame stories
NOTE:
Proactively conceptualised stories for each of the 20 frames of the new collection.
The Client LOVED it so much that they let us create a whole new page on the site.
NOTE:
Scripted/shot 3-4 digital films with famous Indian comic - Rohan Joshi, to be used as the centerpiece of the campaign.
Indian Digital Media winner - Bronze
Brand -
Kamasutra
Product/Service -
New condom collection
Region – India
My Contribution –
Concept/copy
IDEA:
A branded mobile + desktop app/widget that works as a normal weather app.
The in
The interesting thing about our app – our models used to undress/get wet
depending on the weather
at any point in time.
Users could customize the app to their liking by changing their location, and choosing their fav model.
WAT Awards Winner – Best Social Network Management
Brand - Cafe Coffee Day
Product/Service - Coffee/café
Region – India
My Contribution –
Almost single-handedly growing the brand's Twitter/Facebook presence
NOTE:
Handled the Twitter/FB accounts when social media was at a very nascent stage.
Used a lot of my personal experience
(on Twitter since Oct 2008) to guide the brand and set a warm, friendly tone/persona online.
People loved it so much that
I (CCD) got a marriage proposal
from a customer (ref: previous page).
Other Notable work
- Covered the 2015 T1Prima Truck Racing LIVE from Delhi
as a part of a four-member team for TATA MOTORS
- Handled the TATA MOTORS stall with team
@ Autocar Performance Show 2014
- Chronicled the journey of contest winners to
a remote, sustainable village adopted by SIEMENS
- LIVE TWEETED the Annual WIPRO Marathon 2010-11
creative work (PERSONAL)
MEMES
PARODIES
McDonald India's
actual post on Twitter
around the elections.
The spoof ad I created
for Kingfisher’s famous tweet up event - #KFBeerUp
CREATIVE CONTESTS
My entry for a fun
‘Do Not Disturb’
doorknob contest
run by UK’s Creative Review Magazine
THEMED 69-WORD SHORT STORIES
THEME: A NEW PERSPECTIVE
“Welcome Sir! A human on earth, were you? How boring!
Suit up cause your next one begins soon!”
“But I just arrived.”
“What do you want? A Sabbatical?”
“Well, something like that.”
*He laughs hysterically*
“You earthlings are SO cute. SUIT UP!”
“FINE! Do I get to choose?”
“666 planets. 33 million species. Take your pick. Choose wisely.”
“Razor. Jake Clawson. Megakat City.”
“You got it. Godspeed, my friend!”
THEMED 69-WORD SHORT STORIES
Theme: Shades Of Santa
Shawls. Check.
Hoodies. Check.
Gloves. Check.
Caps. Check.
Mufflers. Check.
Sweaters. Check.
Food. Check.
Mutual fund account: NIL.
PPF account: NIL.
Savings account: NIL.
“Dude, you read about the guy who spends his yearly savings
distributing gifts among the poor and homeless?”
“Yeah. World’s Best Santa or what!”
*In a corner beside the printer, sat a lone man with a smile on his face,
typing away at his keyboard.*
LET'S CHAT?
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